Pokemon is a rich vein of hashtag content for hashtag content hashtag creators, who are trying to hashtag drive hashtag engagement. For that reason I’ve largely left the subject alone except when the tumult has grown so tempestuous I find myself driven to shout about it. I think most of my reviews of Pokemon main games would be a little tedious – I’ve talked about the difficulty of talking about them in the past, where these games are largely just really good, and critically engaging with them in any way is a matter of picking over a game that’s 99% positive finding the 1% that’s got something interesting enough to talk about.
Not so Pokemon Go, though, which is probably the most successful and widespread alternate reality game that exists in the world right now, at least as far as I, someone who speaks only English, am aware. Remember, there are more mobile phones in China than there are people in America – if it turns out there’s some amazing thing happening on the other side of the Great Firewall, I wouldn’t know about it. Anyway, point is, Pokemon Go is a big deal, and it’s not a sequel in a meaningful way and it’s not a refinement of a nearly perfected formula.