Starting January 2016, I made a game or more a month for the whole year. I continued this until 2018, creating a corpus of 39 card or board games, including Looking For Group, Senpai Notice Me, and Dog Bear. Starting in 2019, I wanted to write about this experience, and advice I gained from doing it for you. Articles about the MGP are about that experience, the Monthly Game Project.
I’ve talked about the Monthly Game Project, but there’s a point I really need to hammer in that I didn’t get to appreciate when I was doing it.
Things take time.
I am not going to lie, I get jealous when I see fandoms. I get jealous when I see fandoms for incomplete ongoing works. I get jealous when I watch as the games and things I make have sunk beneath the waves. The idea goes that if you make something and put it out there, with sincerity and positivity, you will get attention and people will connect to it and it’ll be great. You can look to the example of certain darling games, or darling devs, people with support and fanbases and people who are eager and enthusiastic to see the result of their work, even after months or years.
This is reasonable, I feel, as jealousy, and anyone who wants to tell me my feelings are illegitimate or unreasonable can eat a dick. But as with all of these feelings, I want to use that sensation and consider what I can do around it. What I’m doing to make it harder to have that fandom. I do think I have a fandom (and it’s very small, and I love you so much). And I think part of the problem is that I have people who genuinely have no idea that some of my games even came out.
I didn’t have a handle on releasing a game each month. I wasn’t having to rely on user bases, I wasn’t doing something like Button Shy do – I made a game a month on public print on demand, and that game production didn’t have a consistant approach for building hype, consistent outlets or rollouts, or planned times for release. I didn’t do hype – I just dropped a game out of nowhere.
Also, I tended to route around the things that make for good ‘pops’ – I sent some of my games to reviewers, and literally none of them ever came through. My response to that was to stop trying to get reviewers to look at my games; I simply gave up. That sucks for me, because I know for a fact that a bulk of the early sales of Dog Bear, and the reasons why it’s one of my most successful games, is because there was one Redditor who kept mentioning it for about a year. Not a proactive thing – it was just one game they mentioned in a discussion of RPGs.
There’s this idea we have in digital marketing, of the idea of the long tail. Notionally, it’s the idea of building up a big library of things that don’t have wide appeal – a few sales from a larger, browsed library will slowly, over time get attention and that’ll get people interested. It’s a model that works, go wide instead of focusing on a few hits. But my library of games is honestly so big that as one person, it’s kinda just… intimidating to look through, and even at a convention it’s hard to convince people to check them out. I do public threads, exploring and explaining games as I make them, and those can be cool, but I feel like they need to be timed to be events.
Fact is, not everyone is checking twitter actively.
I made Fabricators in a weekend. I don’t regret that – I love that game, it’s sweet and tight and it uses a good engine I observed other games using, and I was able to make a game that’s very much its own distinctive kind of thing, a hard euro game that builds itself around a cooperative tenor. And that’s great, but the entire window of time when you saw me working on that game, then talking about the game, then releasing the game was four days.
The hype cycle for games, even small games, is long. It is long and slow and players can only buy games so quickly. Even if the game is made, I feel like the best course of action, the plan I have going forwards, is to sit on the game, to share it with a few people, on patreon, and the like, and spend the remaining time and effort on polishing and refining the game. Build some hype, maybe. Find the people who respond to it well, and maybe get back to trying to get people to review it.
Time to make things is one thing, but time to make interest is another.