Tony Vs Chester: Lessons In Branding

When you create a brand, specifically a brand to try and sell a product, it depends on how you position yourself in the media landscape so people can know how to react to you. In the past, we’ve seen Coca-Cola position itself as a standard, loved, traditionalist piece of our lives, while Pepsi tried to make itself an aggressive, reckless, new-hip-and-cool opposition to that stodginess. The same is true of Mario and Sonic (and later Crash Bandicoot), and this can be now seen in the way that both Chester Cheetah and Tony the Tiger are engaging with their thirsty, thirsty fanbases to best-

You know, sometimes you get stuck into a draft and realise you probably should just stop.

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