I’ve thrown around this term a fair bit recently, in non-academic circles. Part of that is because I want to get familiar with it, and I want to know how to best explain it to other people. As with many concepts, it’s best if you can explain it with a concept.
So let’s talk about one of the most common ways you engage with Autoethnography: Reviews.
You don’t normally get it for things like soup or shoes or teacups but if you’re – like me – the kind of person who engages with the output of Video Essay Youtube or Board Game Review people, you’re dealing with autoethnography. Every games reviewer is an autoethnographer – they play a game, they examine what they played, then they examine that experience, usually, and tell you what they derive from that.
Some models of reviewership want to be dispassionate, remove the reviewer from the review. This is obviously contentious, because some people seem to think they can have a pure, objective, non-biased perception of a game, and also nonsense, because it’s almost always the byproduct of trying to be ‘right’ about a game. Part of why autoethnography wants to ensure the reviewer is a component of the review is because that way, if you understand the reviewer – even generally – you can use that to inform your reviews.
Now, this isn’t strictly speaking true: The model for what they do is autoethnographic, but because they’re not doing it with academic structures and rigor, it’s not really reasonable to call it autoethnography. It’s much more about making this work approachable, converting academic stuff into stuff that you can handle. If I can’t explain it usefully, it’s a sign I either don’t understand how to talk to you, or don’t understand what the thing I’m talking about is.
This was all brought on by doing some old readings and finding responses to Lindsay Ellis’ rather excellent critical series, The Whole Plate. This series uses Transformers, a type of generally shallow trash media, as a base grounding to examine a whole host of film theory concepts, and it’s really good.
One of the ChannelAwesome people, that Doug Walker guy who, apparently, sucks a lot? Put out a video in which he forwarded that there was no point, at all, to ever critically exmaine trash media.
This is, I feel, a good opportunity to put these two positions in contrast. One of these two reviewers uses the experience of watching Transformers as a venue to explain and explore a whole host of film theory, and one of them thinks there’s no value to critical theory at all. And right there, you can use that as a platform to decide which of these two people you should consider when it comes tim to examine media critically.