About a month ago now, I had a chat with a peer at work. We were talking about the way that one of our cohort had started research into the NFT Marketplace, and it was a rough place to be because he had to open every talk and presentation with ‘I know, but,’ and that was just fundamentally rough as a place to be as a researcher. We got talking about it and I mentioned, offhandedly, how all of the conversation around these things were obviously fake to me, and something like this followed:
Haven’t any of these people seen a cult before?”
“No, uh, I do think that that’s really a you thing.
And this stuck with me. I know about cults because I was in one. I had to dismantle the experience for a long time to get a handle on it. And right now, the way that cults had formed in digital spaces, meant that that kind of weird social experience might be so decontextualised people might not even notice them.
Fortunately, Dan Olson of Folding Ideas has done some great documentaries about cults that coagulate on the internet.Continue Reading →