August 17, 2021

Henry Orenstein

I’m going to tell you a story. It jumps around a little, to future and past, and it has a big twist in it that I’m going to need you to trust me on. Because of that, the fold – and content warning – is coming later than you’d expect.

This story, started, for me, on the Transformers wiki.

This is a Rubsign. It’s a small piece of plastic that’s heat-reactive. When Transformers started out as a brand, there was an immediate push to make cheap knockoff toys with similar ideas. In order to ‘protect’ the brand and ensure kids only wanted to buy the genuine Transformers, they developed something that they could pretend was part of the play pattern: a small symbol on the robot’s body that had the silhouette of either the Decepticon or Autobot faction, and you wouldn’t know for sure if you didn’t heat it up, usually as a child, by rubbing it with your finger.

Transformers, and their gimmick of ‘transforming’, is essentially, open source. You can’t copyright it or even copyright the techniques of a mould. This is one of the reasons there’s so many knockoffs of those toys — the actual technique of a transforming toy is pretty much uncopyriteable method.

The rubsigns, however, were made with patented technology; not only weren’t other people allowed to put them on their toys, but even worse, they simply couldn’t make them because the method for their creation was proprietary. What I thought as a child was a clever way to represent a disguise, for a moment of tension in the narrative, was really just a corporate control collar, a thing that meant they could draw a hard line between their version of the idea and the other, shitty ones, so I could ensure my collection of second hand transforming robot toys was properly branded.

Rubsigns are a cop is what I’m saying.

But, they had to be invented.

This is Henry Orenstein. Learning about the origin of the rubsign meant learning that to my surprise, the patent for them is not held by The company per se, but is instead partially owned by Hasbro, and partially owned by this one dude, Henry Orenstein.

When I found his name in the Transformers wiki, the wiki stated, perhaps boldly: His life is more interesting than Transformers.

Bold claim.

This is professional Poker. It’s a well known game that involves players playing for extremely large sums of money, often with similarly large sums of money involved in the buy-in. It’s grown in popularity over the past twenty years, in part because of improvements in presenting the game to an audience. Back in 1995, a patent was filed for a device known as a hole camera, which let the broadcasters collect the information about the players’ hands without doing anything that disrupted the natural flow of the game. The hole camera was used in 1999, and that’s about when poker started to pick up in public discourse.

And the patent for the earliest hole camera (which isn’t used much any more) is to a guy named Henry Orenstein. So important was this – and his winnings and his achievements lifetime – that he’s been inducted into the Poker Hall of Fame.

This is a Johnny Seven OMA, which were made by Topper Toys. And that’s a company Henry Orenstein founded to make his toys after being annoyed at how expensive dolls and toy guns were for poor kids. Topper Toys eventually folded into another brand, Deluxe Reading, which I understand if you are a hardcore toy collector, really into things like barbie accessories and cross compatibility, is very important to the hobby.

This background was how Henry got the attention of Hasbro, and wound up working with them on acquiring new toy properties. That meant he was in position to be in Japan, looking at Takara and Microchange toys, and come back with the idea of acquiring both toy sets, and rebranding them as Transformers in 1980.

Interesting dude, right? He should write a memoir.

Except he did already: