Turning The Gear Of Surprise Mechanics
The play of an actor, the play of a gear. When you hear a phrase enough it can dull out, lose its meaning, and in academia, some sentences are constructed so that they convey a host of ideas in a small space and allow for branching discussions. The medium is the message, and the many ways you can expand that sentence, to show different things that McLuahn said in other places, in other times, because they were all built off that idea.
Hold onto that, we’ll need it later.