Geanette, To Weebs
I’ve talked about Gerard Geanette, a French academic, who published books in the 1990s about a vision of media that we call structuralism. His idea was that you can divide media into different parts that all make up the experience, and the ways it change from person to person is a matter of changing parts of the structure while not necessarily changing parts of the text.
Also, Geanette? Looooved him some books.