One meme I’ve been trying to use to help my friends promote their personal brands is that sincerity and honesty are important parts of blogging and tweeting. You have to put yourself forward, you have to put yourself forward. You have to talk about what it is about you that makes you feel or care about things. We live in a sea of faceless brands, if you want what you do or what you create to matter, you kind of have to pour into it a very real element for people to connect to.
I say that because in my experience, the only parts of my blog that seem to have made any meaningful impression on audiences are ones where I’m basically yelling about something.
Take what you do, and do it fairly and sincerely. Talk about your feelings, talk about your impressions. It’s all we really have.