The Fear of the White Slave
The stories we tell, and how we tell them, shape our worldview. This isn’t ‘media programs you,’ not a satanic panic fear-of-the-demons-in-your-media, but something slower, more grinding, more insidious. There’s an acretion of the world around you as you pass over it, little bits of the everyday. Making everyone’s clothes show ads, we thought, would be about making sure you were always showing off the hash-tag brand. Turns out that it mostly just meant people saw ads on clothes as normal and not worth noticing any more.
It’s hard to turn that kind of ubiquity into money in a pragmatic one-on-one sense. It’s difficult to monetise a brand if the main job monetising it is to be everywhere all at once, you need a certain scale for that to have an impact. You need to be Pepsi, for example. What you can do with it, though, is reinforce an idea of what’s normal, and thousands of sources doing it all the time can do a lot to shape that idea of normal.
It’s Marketing Whiteness.
CW, gunna talk about slavery and fundamentalism and whiteness and dismiss the historicity of the Bible, which just gets some people up in a dander.
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